ARM & HAMMER Complete Care Whitening and Deep Cleaning Toothpaste gives you a cleaner, fresher brushing experience with extra whitening power. This toothpaste uses baking soda to whiten teeth, deep clean and fight cavities while neutralizing breath-odour causing compounds. It provides deep cleaning and effective whitening in a low abrasion formula. This toothpaste also offers fluoride cavity protection and tartar control to aid in the prevention of dental decay. After each brushing, you'll get long-lasting freshness with a fresh-from-the-dentist clean feeling. For smiles big and small, ARM & HAMMER has a wide range of toothpastes to fit your cleaning, whitening and freshening needs.